Saturday, September 24, 2016

Better ways to use of 360 degree videos

They"re immersive, and they"re effective. 360 degree videos are just what you need nowadays to add value to your brand and promote your brand message.


In today"s world everybody wants more. And somehow the more they want, the harder they are to convince. Hoardings, newspaper ads, and TV commercials just won"t cut it. Those are things of yesterday. And this is how 360 degree videos come into the picture.

360 Video For Travel



If you"re in the travel industry, you have every excuse to exploit 360 videos. Travel content definitely needs multimedia. Pictures are great and easily editable and everything but if you want your content to sell, 360 videos are what you need. You need to show them a glimpse of everything. Right from the soft earth beneath your feet to the bright sky and everything in between. If your audience wants to see how tall the trees get, from a lower view, they should be able to. If they want to see the canopies from the top view, they should be able to. They should have the freedom of movement, and you must let them have it. Make them feel like they"re part of something so beautiful.


360 Video For Cars


What"s the best thing about cars? Driving them. Of course. There"s something about sitting in the driver"s seat that you just can"t feel when you"re in the back seat. And when you ‘re trying to sell your car, you want to show your customers the thrill of being in the driver’s seat. 360 degree videos will help you do just that. You will be able to show them the very texture of the road and the excitement you get from making wide turns and maybe a little drifting here and there. You would want to show them the smooth brakes and how easily the steering wheel turns. They did exactly that with the Faraday Friday and to be honest, everything about the ad is appealing and brilliant.


360 Video For Sports


The best place to watch a game is at the stadium. But if you’re a sports fan you know you"ll re-watch a game dozens of times just for one particular goal or one particular highlight. Now, if you"re a sports channel, and you gave your customers the option of a 360 degree video, they will keep visiting your channel. Guaranteed. The last FIFA goal by Mario Gotze: the best moment for the Germans.

Sports fans are a whole other category of people. They like to notice every detail. The ball spinning, the angle, the aim, everything. If you give them a 360 video of that goal, right from the moment he kicked it, until the ball went it to the net, they will be ever grateful to you.

Surfing is another sport in which the use of 360 videos is encouraged. Imagine getting an all-round view of what it is like being inside a water tunnel. One that moves. Sounds brilliant, doesn"t it? Seeing the water move with that much force and see droplets of the water splash onto the camera and experience how it is like to surf out of that beautiful wave . It all seems unreal!

360 Video For Real estate



Now this is one business in which your customers want to see everything. Most real estate developers, when they work on a new project, build a sample flat where prospective viewers can come and experience how it feels to live in one of those homes. Now imagine if rather than just giving the experience to a few 100 who come to visit the actual property, you can now reach out to potentially thousands of customers through a 360 degree Video you publish on Facebook.

Home is where a family is built. It"s where a family is raised. Houses are a significant investment, and people want to be extremely careful and picky when it comes to buying a home. If you want them to buy your house, you must be able to make them imagine their lives in your home. You must be completely transparent with them. 360 degree videos will come in handy here.


You must be able to let your customers view the top floor from down the stairs if they want to, you must let them have a glimpse of the very corner of the basement if they want to, you must let them look at the lawn from the tree house in the backyard if they want to. If they want to look at the bulbs that light the chandelier and if they want to look inside the kitchen cupboards, they should be able to. They must be allowed to look at the house from any angle they want to. You must provide them a glass door and 360 degree videos are one of the best ways to do that.

360 Video For Animal planet



Yes, we all love watching how animals hunt, eat, sleep, escape and survive in those huge jungles. We’re all so curious about how lions prey and how giraffes kick. But wouldn’t we love “see yourselves in the eyes of another” to be applied when it comes to animals? This may seem a little less significant as compared to the ways as mentioned above of using 360 videos but it could take this particular industry to a new era. Imagine you can see how everything looks in the eyes of a cheetah when it is running after a deer. Fast? Precise? This might come off as a little sadistic and violent but what if you saw from the eyes of a predator when it catches its prey? This could be very educational and scientific for animal enthusiasts and for people who study animals.


The 360 degree video is one of the technology"s many successes. Getting an all-round view of a scene is what everybody wants when they watch something. If done right, it can really help your brand and make your customers feel like they"re part of something amazing.



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