Out with the old and in with the new. Photos are yesterday’s talk. 360 Virtual Tour is the new now, and they are an opportunity for freelance photographers to make a new thrive in their careers.
DSLRs aren’t the only piece of expensive equipment a good photographer now needs to carry. Out with the Tripod and in with 360 degree cameras. Photographers get paid real money to give people the experience of actually being in someone else’s shoes. Rather than just seeing a still or a video, or getting only around 120 to 150 degrees of the surroundings at the time of taking the photo, you now get to see the beauty of the soil you are standing on, the beauty of the sky above you, the hand on your shoulder behind you along with the beauty of the sight beholding you.
We’re in the 21st century. The world where everyone is getting used to change. Nothing is constant anymore, and people expect new technology to be used. Convenience is a priority, and adapting and updating is of utmost significance.
So what is 360 Virtual Tour really?
The 360 virtual tour is a bundle of large panorama images seamlessly stitching together that has a user interface on top it for the user to navigate back and forth of the interior building.
The virtual tour images are rendering in 3D content which would bring you the pretty cool immersive experience, you will really feel in there even you are not personally inside the building. You can even wear the Google Cardboard to upgrade your visual experience to next level – people now call it type of Virtual Reality.
Check some of the 360 Virtual Tour examples:
A gift for photographers
360 virtual tour is technology’s gift to photographers. With the skills that photographers possess of capturing details and convincing the audience about the beauty of their art, 360 virtual tour would add a certain flair to their work. It makes them easily hirable by local businesses and companies, and it gives a 360 degree turnaround to their career.
Investing in 360 virtual tour
Being the next technology, companies have started investing in virtual reality and 360 virtual tour. Statistics say that 360 virtual tour help to double the interest in business listings. It contributes to market your business to a greater population of people and it can create a buzz on social media. That buzz is just what helps your business to expand and grow. Everyone likes to expand their business using modern technology to their benefit. Freelance photographers can make use of this opportunity to make some real money. People who own a business are already interested in 360 virtual tour and if they are not interested in it as of now, they will be in near future. At that time, photographers having expertise in 360 virtual tour creation will be making good money for sure.
Google Street Maps
Google maps is literally the most used APP and the most helpful tool if you’re a college student or if you’re traveling or basically if you’re just new to a place. It would be in your ‘frequently used’ list on your phone. Let’s say you heard about a good restaurant in the city. You look up the location on the APP, and you’re all set to go there. The whole navigation system just makes it easier. But what if you go there and it seems a little shady? Wouldn’t it be better if you could’ve had a 360 virtual tour of the place and its surroundings before you made the trip? It would increase viewers and the audience base as a whole.
Photographers to the rescue
Nowadays, everyone with a DSLR and an Instagram account feels like they are a photographer. Take a photo, edit it with some filters. Black and white maybe, because that gives it a professional look. And the voila! You have your own photography page! So what separates the real professional ones from the daily DSLR owners? 360 virtual tour come to the rescue here.
Companies are hiring photographers not for photos with pretty filters but for how they design 360 virtual tour and how they make it appear substantial and sophisticated. The 360 tour is not just clicking a button. It takes more than normal photography skills to execute these images right. So these virtual tours are a rescue. It draws a fine line between a professional photographer and the big crowd of DSLR owners.
It takes a lot of skill to operate a 360 degree piece of equipment. Unlike an amateur photographer with a DSLR, installing Retrica APP on their phones. 360 images and 360 virtual tours take so much more skill, focus, special stitching software and care to handle and produce.
360 virtual tour image requirements
Like stated earlier, getting perfect 360 image isn’t easy. It takes a lot of work. There are in fact, requirements for 360 images to be approved by Google. The images must have sufficient details, good lighting, a 2:1 image aspect ratio, no distracting filters, they must be shot at 1m spacing indoors and 3m spacing outdoors, there mustn’t be any gaps in the picture around the horizon and much more. Here"s a more detailed insight into Google"s acceptance policies. This again helps to distinguish pro freelance photographers from the rest and gives the good business opportunities.
Interactive
360 Virtual Tour is interactive. It seems more real than regular images that are aimed at just putting forth the main message. 360 virtual tour can have viewers go inside a room and enjoy the full view of the room in every direction and angle. The viewer can just scroll and pan around inside the image and look at wherever they want. The beauty of this technology is, you can view it for as long as you want, by just sitting in front of your computer of mobile phone. The viewer gets a complete control here.
It is all shown in the viewer, which as a whole attracts people towards it, encourages them to come and look around, enjoy and buy. It helps to expand the audience base and the company, in turn, can get good ROIs. All this is possible only if the 360 virtual tour is perfect and detailed and done right. This again is possible only if the company makes good ties with professional freelance photographers and invest a good amount of money into this photographic technology. This increases opportunities for photographers, and everybody is happy in the end. It’s a perfect win-win situation.
360 virtual tours are a boon. They’re a boon to businesses, audience, photographers and possibly everyone in between. And it is a definite win if people invested in them more. The 360 virtual tour is the in thing. Adapt, and give your business a 360 turn.
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